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The Rise of the Analogue Economy

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The Rise of the Analogue Economy

We're all addicts

I don’t have a personal Instagram, or Facebook. It's becoming more common today to not have these, however I started doing this around 10+ years ago because of a trip to the doctors.

I went to see him because I was having intense pain in my arm and a few other spots on my body. It felt like an electric shock every time I touched the affected areas, it was terrible. After some consultation with the doctor he told me I had exposed nerve damage due to intense extended periods of extreme anxiety and stress. I asked him how I could fix this issue and he told me to get rid of anything that causes stress and anxiety in my life.

After doing some research in to ways I can decrease my stress levels I came across a study on dopamine and social mediaDopamine is a chemical release from the brain that rewards you every time you do something good. Doing something good makes you want to do more of those good things to get that chemical trigger again. It's actually been theorized that this is what helped homo sapiens have an edge over other homo-species.

Well wouldn't ya know it but the chemical release associated with social media is dopamine, and we can't get enough of it. 

Every new like. Dopamine.

Every new comment. Dopamine.

Every new follow. Dopamine.

Every new notification. Dopamine.

For social platforms the business is dopamine. And business is good. 

This, however, is not a blog condemning the use of social media.

A close friend of mine said to me one day that nothing is necessarily good or bad, it's just our relationship to it that defines it.

For example, water is great when you're in need, but have too much or too little and you'll meet an untimely demise. Food is great when you're in need, but too little or too much and you'll meet the same fate. Even things like marijuana; for some it's been shown to have nothing but positive effects both recreationally and medically, but, it can also be abused. And, in the words of Frank Ocean's mom, "When people become weed-heads they become sluggish, lazy, stupid and unconcerned."

I used to condemn the Digital Economy, but when you think about it, it's actually amazing. We are more connected than we ever have been before. No longer do we see people on the other side of the world as other, but rather as members of our community. We can share the same interest and talk about music, film, politics, anything in an instant with someone on the other side of the world. It truly is remarkable. 

On top of all of this, the product is free. Sure, they may use your data to sell to advertisers, but that's the trade-off most people seem to be O.K. with. We get these dopamine hits every time we use it, yet there's also something telling us in our minds that it's time to put the phone down. People are actually walking away from this and choosing to get rid of it. It may be the first time in history that humans are saying no to a good ol' fashioned dopamine hit.

The rise of the analogue economy

This new wave of consciousness is looking to re-connect with what it may mean to be human in this new found world we all find ourselves a part of. I'm not rejecting technological advancements, I love them. I think they've positively increased almost every aspect of our lives. But, there's also something that feels so good about putting down our technology and choosing to potting a plant, or go to the farmers market to get food to eat a local diet, or buy clothes that made from recycled materials.

When we do these things we're choosing to reject convenience and technological advancement and embracing the countless ancestors that came before us in the practice of becoming one with the earth.

I call this the Analogue Economy.

The Analogue Economy has given rise to entrepreneurs who are looking to enhance those experiences that have spanned our history as a species. Sharebloom happens to be one of them, and I think we are doing it in a very purposeful way. We're not denying you a dopamine hit, and in fact, when you receive a plant or bouquet from us once a month, that dopamine hit will exist there too. We embrace the dopamine hits while also embracing the mental and physical health that increases when you are in the presence of Mother Earth.

Instead of telling you to put down your phone, our goal is to just surround you with nature, while you're on (or not on) your phone. It's combining the new with the old in the best possible way. If you don't want to or don't have time to go out for a walk in nature, don't. We're not here to put any additional pressure on you because we're sure you face enough of that every day from everything else in your life. We're here to compliment your lifestyle so when you do put your phone down for a break, you're greeted by luscious greens and soft, perfect peach palettes, and insanely amazing Golden Ratio styled flowers and plants that are improving your mental and physical health. 

Whatever the future holds, we are here for it, but while we're here we also want to embrace the lives lived by many before us, because that is the most human thing we could ever do.

Thom Malone,
Co-Founder, Sharebloom

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